Salesforce EEB-101 dumps - 100% Pass Guarantee!

A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to manage unsubscribes by communication type?

A. Create a Boolean field for each communication type in the data extension and update the Profile Center.

B. Create suppression lists for each communication type, and associate the suppression list on the send definition.

C. Create separate data extensions for each communication type and customize the subscription page.

D. Create publication lists for each communication type, and associate the publication list on the send definition.

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices,

while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of

NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend

a significant amount of time developing for each environment.

What is the recommended design approach?

A. Mobile-aware Design

B. Desktop-centric Design

C. Responsive Design

D. Static Design

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A. Web Paste

B. Text only

C. Template Based

D. HTML Paste

Select three true statements about Content Detective?

A. Scans subject line and email body for spam triggers

B. Will remove invalid email address

C. Does not scan HTML code

D. Offers resolutions

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last

year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a

specific interest in footwear.

Which additional tactic should improve on NTO's targeted segmentation?

A. Full-width lifestyle imagery featuring attractive people

B. Images of products that the customer has previously purchased

C. Personalized imagery influenced by subscriber preferences

D. Content focused on winter sports items for holiday shopping