EEB-101 Online Practice Questions and Answers

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

A. List Detective

B. Preview and test

C. Send Flow

D. Test Send

How are the test audiences for an A/B test selected? (Choose 2)

A. The test administrator chooses which subscribers to place in each audience

B. The system automatically uses 15% of the population for each audience

C. The system randomly places target subscribers into the selected audiences

D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A. Any Mailing Address

B. Physical Mailing Address

C. A way to Unsubscribe

D. A link to the sender's website

What must be configured in a Marketing Cloud account to use the import wizard?

A. Enhanced FTP

B. File Transfer

C. Data Loader

D. Encrypted FTP

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

How can you tell the marketing cloud that an email is commercial or transactional?

A. Check the commercial email checkbox

B. Check the Transactional checkbox

C. Associate a commercial send classification to the email

D. Associate a transactional send classification to the email

What are three tactics for subscriber growth? (Select 3)

A. General Email Sign-up

B. Online Newsletter

C. Sign up requests specific to various sections of a website

D. Email capture via Facebook

What can you test with A/B Testing?

A. Subject Lines

B. Email Message

C. Content areas

D. From Name

E. Dates and Times sent out

F. All of the above