MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of brands/geographies which NTO operates

B. Number of Sales Cloud sandboxes

C. If testing/development business unit($) is required

D. If data/content needs to be segregated between brands/geographies

E. Number of Marketing Cloud users.

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take to create Send Classifications? Choose 2 answers

A. Define a Sender Profile

B. Define a Subscriber-specific From Name

C. Define custom Reply Mail Management

D. Define a Delivery Profile

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C. Import File > Query > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Data Extract > File Transfer > Import File

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.

B. Build an email as one image, with all text saved in the brand font.

C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D. Build an email using multiple images, with all text saved in the brand font.

The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.

Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?

A. Brand guidelines for Corporate Apparel is different from NTO

B. Managing Unsubscribes for the Corporate Apparel Division only

C. Sending from a separate IP Address and Domain

D. Using different From Name and Email Address settings

A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

A. Use the Organization-Wide Email address.

B. Use a custom Delivery Profile.

C. Use a custom Send Classification.

D. Use the Send From Record Owner option

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Get existing records updated with new Keys sourced from Sales Cloud instance.

B. Identify what key the customer wants and have the MC Contact model control it.

C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

D. Purge the current records and carry on with new keys sourced from Sales Cloud.

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named `Region' associates a subscriber to a geographical region.

How could they ensure subscribers with a matching `Region' Profile Attribute value are available in each BU?

A. Create a list in each BU and add subscribers with a matching Region to the list.

B. Open the Profile Attribute Properties for the `Region' Profile Attribute and select the `Filter Subscribers by Attribute' option.

C. Create a measure for each corresponding `Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

D. Select `Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.