PEGAPCDC85V1 Online Practice Questions and Answers

U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant,

you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision

strategies, or edit existing strategies.

In the Answer Area, select the correct execution for each Task.

Hot Area:

U+ Bank has decided to use the Pega Customer Decision Hubto recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.

Select and Place:

MyCo, a telecom company, wants to present their customers on Facebook with customer- centric mobile internet offers. What action must MyCo take to meet this business requirement?

A. Place a paid ad

B. Make a call

C. Send an email

D. Create a Facebook post

U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.

As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision HubTM.

Which property allows you to use the risk segment computed by the decision table in the decision strategy?

A. pxOutcome

B. pxResu/t

C. pxSegment

D. pxRiskSegment

U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.

What do you configure to implement this requirement?

A. Output template

B. Dynamic template

C. File template

D. Email treatment

U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.

Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.

A. Suppress an action for 10 days if there are five impressions for any channel in the last 14 days

B. Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days

C. Suppress an action for 10 days if there are five impressions for web channel in the last 14 days

D. Suppress an action for 14 days if there are five rejects for web channel in the last 10 days

U+ Bank uses Pega Customer Decision HubTM to display an offer to its customers on the U+ Bank website.

The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.

What do you configure in the Next-Best-Action Designer to achieve this outcome?

A. Engagement policies

B. Contact policy rules

C. Customer segments

D. Arbitration rules

U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.

What changes do you need to make in the decision strategy for the updated scorecard to take effect?

A. Remap the scorecard property in the decision strategy for the change to take effect.

B. Add a new Group By component for the mortgage limit calculation.

C. The score calculation is independent of the strategy and no change is required.

D. A new proposition filter needs to be configured in the strategy to filter on customer income.

The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.

Which option allows you to implement the business requirement?

A. Volume constraints

B. Customer contact limits

C. Suitability rules

D. Suppression policies

U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.

Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.

A. Suppress an action for 10 days if there are three clicks for any channel in the last 7 days.

B. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 7 days.

C. Suppress an action for 7 days if there are three clicks on the web channel in the last 10 days.

D. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 10 days.

The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

According to the decision strategy, what is the output of component in the blank space highlighted in red?

A. Nike, Adidas, Puma, Reebok

B. Reebok, Puma, Adidas, Nike

C. Reebok

D. Nike

U+ Bank has recently started using Pega Customer Decision HubTM to display the first credit card offer, the Standard card, to every customer who logs in to their website.

Which three tasks do you need to perform to implement this requirement? (Choose Three)

A. Set up business structure to Sales/CreditCards

B. Define customer engagement polices

C. Create and configure the real-time container

D. Create the action and its web treatment

E. Define customer contact policies

U+ Bank, a retail bank, uses Pega Customer Decision HubTM for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.

Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)

A. Business levers

B. Engagement policies

C. Context weighting

D. Contact policies

U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.

Which two valid actions do you create? (Choose Two)

A. Credit card status

B. No annual fee credit card

C. 1% cash back credit card

D. Credit card number

To which types of decisions can Pega Customer Decision HubTM be applied?

A. Determining how to retain a customer

B. Determining why response rates for a campaign in one region are below average

C. Determining how to optimize the product portfolio to increase market share

D. Determining the cause of a customer's problem