DRAG DROP
You are a Strategy Designer on a Next-Best-Action project and are responsible for designing and implementing decision strategies. Select each component on the left and drag it to the correct requirement on the right.
Select and Place:
DRAG DROP
A financial institution wants to offer a new exclusive credit card to customers who have spent over USD 1000 in the last six months and have not received an offer for another card. Put the components in the correct order to accomplish this task.
Select and Place:
U+ Bank offers two credit cards to its customers: the Cold Card and the Silver Card. The bank wants the annual fee property of the credit cards to be dynamic based on the customer lifetime value property.
That is, customers with customer lifetime value greater than 65 receive a discount of 20% on the annual fee.
As a Strategy Designer, how do you implement this requirement in the decision strategy?
A. By using the When rule to set the annual fee
B. By using the When rule to set the customer value
C. By using the If function to set the customer value
D. By using the If function to set the annual fee
After launching a new product, the delta mode in Visual Business Director could show _______.
A. the volume of the existing products
B. the date when the product was introduced
C. the volume difference between the new product and existing products
D. a green shape for the product added
MyCo, an electronics company, wants to recommend television brands to their customers based on incoming emails. As a Strategy Designer working for MyCo, you create the following Next-Best-Action strategy:
If the Email reason is Inquire LG, what does the Results of the strategy contain?
A. LG
B. Sony
C. Sony, LG
D. LG, Sony
U+ bank wants to offer a Gold Credit Card to its customers who have an annual income of more than USD 150000. As a Strategy Designer, how do you implement this requirement in the decision strategy?
A. Create a When rule in the strategy
B. Add a proposition filter at the proposition level
C. Add a set property in the strategy
D. Create a When rule in the customer class
In a strategy, how can you check if a customer rejected a proposition?
A. Check if ".pyRejected" value is equal to "True".
B. Check if ".pyOutcome" value is equal to "Rejected".
C. Check if ".pyResponse" value is equal to "Rejected".
D. Check if ".pyResult" value is equal to "Rejected".
What is the name of the property that is automatically recomputed for each decision component?
A. Order
B. Propensity
C. Priority
D. Rank
To access a property from an unconnected component, you use the ____________.
A. dot-property value directly
B. component-dot-property construct
C. property value
D. customer dot-property construct
To use Product Holdings information in your strategy, which of the following components do you use?
A. Decision Parameters
B. Property Set
C. Data Import
D. Product Holdings
U+ Bank purchased Pega Customer Decision Hub to enhance the customer experience in their branches. The new application they have built has a Next-Best-Action panel to guide the branch advisor. When does the Next-Best-Action panel for the branch advisor need to be refreshed during the conversation with the customer?
A. Every time new information about the customer is received
B. Once, after the customer reason to visit the branch is captured in the system
C. Every second to ensure timely recommendations
D. First time, after looking up the customer in the system to ensure consistency during the visit
To which types of decisions can Customer Decision Hub be applied?
A. Determining why response rates for a campaign in one region are below average
B. Determining how to optimize the product portfolio to increase market share
C. Determining how to retain a customer and what budget we should spend
D. Determining the cause of a customer's problem
To create channel-specific Adaptive Model instances, you _____________.
A. set channel information in the strategy
B. set the channel option in the Adaptive Model component
C. do nothing; Adaptive Model instances are always channel specific
D. create channel specific Adaptive Model definition
As a Strategy Designer, you have created two business issues (Sales and Retention) and a proposition group hierarchy for a mobile company, MyCo. You also defined propositions in the various business issues and groups. In a strategy defined in the "Retention" issue and the "X-Sell" group, you can import _________.
A. propositions from X-Sell" group
B. all propositions defined
C. propositions from all groups under the "Retention" issue
D. propositions from the Sales issue
MyCo, a mobile company, uses Pega Marketing, powered by Pega Customer Decision Hub, to display marketing offers to its customers on its website. The company would like to display more relevant offers to customers based on customer behavior. The following is the proposition hierarchy in the Next-Best-Action Designer.
Both the groups are configured with a relevancy strategy and eligibility criteria.
The company would like to arbitrate across the offers in the two groups and select the best offer based on customer behavior. To meet this business requirement, at which level should the Strategy Designer configure the proposition
prioritization strategy?
A. Eligibility-level
B. Group-level
C. Issue-level
D. Proposition-level