PEGACPMC74V1 Online Practice Questions and Answers

If a campaign targets 50,000 customers with three offers, what is the maximum number of offer flow instances executed?

A. 50,000

B. 1

C. 3

D. 150,000

When a customer is offered a proportion that was already accepted, this is because_____________.

A. the strategy uses interaction history to exclude previously accepted offers

B. the propositions are filtered based on eligibility

C. there is no filter for previously accepted offers in the strategy

D. the customer intent was captured incorrectly

What is the simplest way to write a record to a database table each time an offer is sent to a customer?

A. Use an Update Status shape, specifying the field from the offer to store.

B. Use a send shape on the offer flow, and select the "Write To DB" check box.

C. Use a Capture Response shape on the offer flow, specifying the offer.

D. Use the Update File shape, specifying the template used.

Which property holds the information regarding control group membership?

A. ControlGroupName

B. MktValue

C. MktName

D. pyOutcome

An Adaptive Model instance is created when you _________________.

A. restart the Adaptive Decision Manager service

B. execute a strategy containing the Adaptive Model component

C. save the Adaptive Model rule

D. open the Adaptive Model Management landing page

In a strategy, the proportions are imported using ________________________.

A. Data Import component

B. Offer Data component

C. Import Data component

D. Proportion Data component

A customer's propensity to accept a proposition increases when ______________________.

A. the proposition was rejected by similar customers

B. similar propositions were accepted by the customer

C. the proposition was accepted by similar customers

D. similar propositions were rejected by the customer

In Pega Marketing, a control group is implemented using ______________________.

A. a sub strategy

B. an interaction rule

C. a control group rule

D. a segment rule

The diagram below displays the definition of four contact policies. If they are all included in an E-mail Channel Only strategy, which one is executed?

A. Contact Policy B

B. Contact Policy D

C. Contact Policy A

D. Contact Policy C

What is a proposition in Pega Customer Decision HubTM?

A. Treatment

B. Offers for sales, cross sell, and retention

C. Customer facing action

D. Any kind of offer

In which channels is the Contact Policy applicable?

A. Inbound

B. Web and Call Center

C. Omni-channel

D. Outbound

In Pega Marketing, if a real-time container is active between 1:00 p.m. and 2:00 p.m. and the request is raised at 3:00 p.m., then ______________.

A. the request is captured in the interaction history

B. an offer expired message is displayed

C. the request is stored for later processing

D. the request is ignored

In a real time container, if the Click through behavior is set to Capture click through only, then the ____________.

A. click through URL is not returned

B. offer flow is not initiated

C. channel only records the click through

D. click through is not recorded in the interaction history

Which flow shape launches an external process?

A. External shape

B. End shape

C. Hand Off shape

D. Process shape

To test the strategy changes, we make use of a ________________.

A. data report

B. test strategy

C. data transform

D. test user