PCM Questions and Answers

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Professional Certified Marketer: PCM

Rating: 4.7

Vendor: AMA

Certifications: Certified Marketer

Exam Name: Professional Certified Marketer

Exam Code: PCM

Total Questions: 316 Q&As

Last Updated:

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Successful Stories of AMA PCM Exam
High Score Rate in Actual AMA Exams
Same Questions from the Latest Real Exam

PCM Online Practice Questions and Answers

Questions 1

Which of the following is a key similarity between selective distribution and exclusive distribution?

A. Like exclusive distribution, selective distribution involves placing products in as many stores as possible.

B. Like selective distribution, exclusive distribution eliminates the retail mark-up.

C. Like exclusive distribution, selective distribution helps a seller maintain a particular image and control the flow of merchandise into an area.

D. Like selective distribution, exclusive distribution always eliminates agency mark-up.

E. Like exclusive distribution, selective distribution cannot be used for luxury goods.

Show Answer
Questions 2

Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.

A. positioning

B. price

C. promotion

D. product

E. place

Show Answer
Questions 3

Why are early adopters considered as opinion leaders?

A. They wait until a product is at its lowest price and influence others to make bulk purchases.

B. They do not give up on products easily and use a particular version until it is not in production.

C. They purchase enough products for the overall price to fall below a certain level and pave the entry for the late majority.

D. They read reviews of critics before buying a product.

E. They are instrumental in bringing other buyer categories to the market.

Show Answer More Questions

Success Stories


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