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CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.

A. market development

B. product development

C. market penetration

D. product penetration

E. diversification

Which of the following activities is part of the place aspect of the marketing mix?

A. Manufacturing the product from raw materials

B. Changing product designs in response to customer feedback

C. Undertaking market research to determine the target audience for the product

D. Coordinating between suppliers of raw materials for production

E. Introducing the product to the market at a discount to encourage consumers to try it

A(n) _____ is a broad description of a firm's objectives and the scope of activities it plans to undertake, and attempts to answer two main questions: What type of business are we? What do we need to do to accomplish our goals and objectives?

A. marketing toolbox

B. operational plan

C. mission statement

D. marketing plan

E. code of conduct

Jake, a social activist, maintains a non-traditional blog in which he posts individual images and writes short sentences. Moreover, he provides snippets of personal information within 100 to 140 characters. These types of blogs are known as

A. personal blogs.

B. corporate blogs.

C. product blogs.

D. micro blogs.

E. professional blogs.

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco- Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

A. slotting allowance

B. cash discount

C. seasonal discount

D. advertising allowance

E. cumulative quantity discount