PARDOT-CONSULTANT Online Practice Questions and Answers

A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?

A. Import and update users

B. Table action updated users

C. Pardot Admin changed each email address

D. User sync mapped email address

How many variations of Dynamic Content it is possible to create

A. A-Z (25)

B. A-C (3)

C. 10

D. A/B (2)

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run a segmentation rule based on the Pardot campaign

B. Run an automation rule based on the Pardot campaign

C. Look for the original list based on the Pardot campaign

D. Run a dynamic list based on the Pardot campaign

Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email.

Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create a completion action based on the Lead Status field value.

B. Create a dynamic list based on the Lead Status field value

C. Create an automation rule based on the Lead Status field value

D. Create a segmentation rule based on the Lead Status field value

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

A. Run a permission pass effort to all of the leads and contacts who have opted out.

B. Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.

C. Create an automation rule to clear the opt out field on the leads and contacts.

When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True

B. False

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

A. Prospect was deleted by a user

B. Prospect unsubscribed from an email

C. Prospect replied to an email

D. Prospect viewed a landing page

Which editions of Pardot provides Buisness Units and Einstein functionalities

A. All

B. Pardot Plus Edition and Pardot Advanced Edition

C. Only Pardot Advanced Edition and it includes unlimited Buisness Units

D. Only Pardot Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

How many automation rules can you have

A. Always 100

B. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

C. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

D. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

A. The ability to allow Salesforce to overwrite an assigned user in Pardot

B. The ability to use existing complex Salesforce lead routing processes

C. The ability to assign prospects via automation instead of manually

D. The ability to assign prospects based on specific criteria being met

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Pardot forms and landing pages.

B. Refine scoring and grading models to only give the Sales team the most qualified leads.

C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers A. Make a suppression list for the program.

B. Make a repeating engagement program.

C. Make a recipient list for the program.

D. Make a segmentation rule for the program.

LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A. What action should they take to successfully complete the migration?

A. Include prospect activity history from Account B in their prospect import if they want to retain it.

B. Get a brand new Pardot org and migrate both Account A and Account B into it.

C. Export existing custom field mappings to import desired fields into Account A.

D. Manually rebuild any automations built in Account B in Account A.

Which objects are synched between Pardot and Salesforce? [Choose two answers]

A. Account

B. Opportunity

C. Case

D. Order

Select all available User Email Preferences

A. Send daily prospect activity emails (for my prospects)

B. Send daily prospect activity emails (for all prospects)

C. Send daily prospect assignment emails

D. Send daily visitor activity emails

E. Send an email when a prospect is assigned

F. Send starred prospect activity alerts

G. Send weekly search marketing email (sent on Mondays)

H. Send weekly search marketing email (sent on Fridays)

I. Send monthly inactive automations report email

J. Send weekly inactive automations report email

K. Send daily visitor assignment emails