MCE Online Practice Questions and Answers

Which two asset types can be used in an engagement program stream? (Choose two.)

A. Program

B. Report

C. Email

D. Landing page

E. Social button

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

A. System tokens

B. Smart lists

C. An approved snippet

D. An approved segmentation

Which type of leads will receive a non-operational email?

A. Marketable leads

B. Marketing suspended leads

C. Blacklisted leads

D. Unsubscribed leads

What is the difference between hard bounces and soft bounces?

A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

C. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.

D. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address. What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

A. Include an Unsubscribe link in all marketing emails

B. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

C. Suppress all non-US respondents

D. Create the processes to abide by a country's SPAM laws

What is one difference between segmentations and smart lists?

A. A lead can exist in multiple segmentations but not in multiple smart lists.

B. Segmentations can be used to create dynamic content while smart lists cannot.

C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.

D. Smart lists can be used in smart campaigns while segmentations cannot.

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner Create an Interesting Moment What should be done to ensure this?

A. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow

B. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow

C. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow

D. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

A. When setting the stream cadence in an engagement program stream that contains email assets and nested programs

B. When sending a newsletter email with an email program

C. When sending an invitation email with a batch smart campaign in an event program

D. When setting the stream cadence in an engagement program stream that contains only email assets

E. When sending a confirmation email with a trigger smart campaign in a default program

What form field type can be used to capture URL parameters?

A. Input Masking Fields

B. Hidden Form Fields

C. Dynamic Form Fields

D. Anonymous Form Fields

A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program. Which two settings must be configured for this test? (Choose two.)

A. Sample size

B. Champion/Challenger

C. Segment size

D. Dynamic content

E. Winning criteria

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

A. All leads in the program with an engagement score higher than 5.

B. All leads who have not exhausted content in the entire program.

C. All leads who have exhausted content in the entire program.

D. All leads who are in the first stream of the program.

A marketing manager needs to create a program to use when gating content on the company website.

Which two channel type combinations are appropriate for this activity? (Choose two.)

A. An Engagement program with channel Content

B. An Email program with channel Gated Content

C. A Default program with channel Email

D. A Default program with channel Gated Content

E. A Default program with channel Web Form

Given the webinar program statuses below, which of the statements is true?

A. Once members are marked as "Attended", they cannot move to "Attended On-demand".

B. Once members are marked as "Attended", they cannot move to "No Show".

C. Once members are marked as "Registered", they cannot move to "Waitlisted".

D. Once members are marked as "Registered", they cannot move to "Invited".

An engagement program has a group of leads that a marketer no longer wants to send emails. Removing leads from the program also causes which data to be removed?

A. Email performance

B. Changes to the engagement program cadence

C. Lead score

D. Contribution to the engagement score

HOTSPOT

Match each Webinar Program Status with its effect on the webinar provider or Marketo.

Answer options may be used more than once or not at all.

Hot Area: