MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center. What contributes to these unsubscribe reasons?

A. List Unsubscribe header

B. Profile Center Unsubscribe

C. Universal Unsubscribe

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achievethis in real time?

A. SQL Query activities

B. File Drop Automations

C. APIs

Which metric is the measure of emails rejectedby a server due to permanent conditions such as "user unknown" or "domain not found"?

A. Soft Bounce

B. Validation Error

C. Unsubscribed

D. Hard Bounce

NTO just hired a new associate whose ...email is going to start creating and deployingthe companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

A. hyperlinks

B. from name

C. send count

D. subject line

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its `Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

A. Einstein Engagement Scoring

B. Einstein Copy insights

C. Einstein Messaging Insight

Leading up to various holiday seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?

A. Reference Content Block

B. Dynamic Content Block

C. Einstein Content Selection

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should NTO take to increase open rates?

A. Send earlier in the day to give subscribers more time to check email.

B. Add a clear, brief, and urgent call-to-action.

C. Use images, not text, to improve email look and branding.

D. Include relevant preheader text in every email.

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers. Which feature allows NTO to easily target this segment?

A. List Detective

B. Smart Capture

C. Filtered Group

D. Publication List

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send. What should they do to further segment their audience7

A. Copy the filtered data extension and add additional filter criteria.

B. Use the Split option to temporarily add additional filter criteria.

C. Copy the data filter and build a new data extension with additional filter criteria.

The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension. How should this new audience be created?

A. Create a Filter Activity in Automation Studio to combine the two data extensions.

B. Build a Group based on a Data Filter to combine the two data extensions.

C. Export both data extensions and import into a new data extension.

D. Populate a dataextension using an SQL Query Activity in Automation Studio.

When receiving spam complaints from recent email sends, a marketer from NorthernTrail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Use the complaint exclusion list on future sends.

B. Add the subscriber to the auto-suppression list.

C. Delete the subscriber from All Subscribers

Which combination of audiences can be selected in the recipientsection for a specific Send?

A. Lists and Audiences

B. Contacts or Audiences

C. Lists or Data Extensions

D. Lists and Data Extensions

Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?

A. From Name, Preheader, and Dynamic Rules

B. From Name, Sender Profile, and Subject Line

C. From Name, Sender Profile, and Domain

D. From Name, Preheader, and Subject Line

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially,NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?

A. From Address Management

B. Delivery Profile

C. Sender Profile

A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program. Which action should the retailer take to ensure deliverability is not impacted?

A. Create a new, friendly From Name for the updated program.

B. Purge inactive subscribers to avoid high bounce rates.

C. Send to subscribers, asking for them to confirm opt-in.