MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

A. Image URLS are wrapped with the appropriate brand URL

B. The out-of-the-box profile center will display NTO branding

C. A different click domain can be used for each brand

D. A Dedicated IP is automatically warmed up

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B. The user Is getting deleted from the AN Subscribers list

C. Data in data extensions corresponding to the customer

D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

A. Select one of the Predictive Algorithms then click Deploy

B. Click Deploy and results are available immediately

C. Select the channels (Emails, Push, SMS) to report on then click Activate

D. Click Activate and wait for an email notification

Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers

A. Enabling Mobile Connect

B. Managing the Enhanced SFTP

C. Configuring Journey Builder

D. Setting up the Data Structure

A Marketing Cloud admin to create custom roles for their business process. What should be taken into consideration to accomplish this?

A. Custom roles can only be edited by the user who created the role initially.

B. Custom roles are only available within the business in which they were created.

C. Custom roles are available on their Marketing Cloud account.

D. Custom roles override an individual user's granular permission assignments.

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

A. Distributed Sending

B. Distributed Marketing

C. Marketing Cloud Connect

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?

A. Move the File Transfer to its own automation and include a notification email address

B. Move the Import definition to its own automation and include a notification email address

C. Update the Import definition to include a notification email address

D. Update the automation to include a notification email address for Runtime Errors

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

What action should correct the issue?

A. Apply the Marketing Cloud for AppExchange User option as well

B. Reset al passwords to force new tokens

C. Apply the appropriate user mappings in the CRM configuration

D. Apply the administrator and Marketing Cloud Administrator permission sets to user

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

A. Data management

B. Security

C. Feature Settings

D. Company Settings

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.

D. IP ramp -up is important to establish a positive sender reputation.

A publishing company has presented the following:

1.

A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

2.

A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

3.

The customer's expiration date is included in the data file. What component should the customer's solution include? Choose 3 answers

A. Suppression list

B. Data Filter

C. Triggered Send

D. Template-based emails

E. Automation StudioTerm

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.

Which feature would the admin use to meet this requirement?

A. Tokenized Sending

B. List Sending

C. Field Level Encryption.

D. Distributed Marketing Sends.

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

What feature should be recommended?

A. Einstein AI

B. Interaction Studio

C. Datorama

D. Google Marketing Platform

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue? Choose 2 answers

A. Change Column Delimiter to

B. Change Character Encoding to UTF-8

C. Select Unicode Output

D. Change Format to xml

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

A. Select all records which have opened an email in the past six months

B. Select all records with an email address

C. Select all records which are active in All Subscribers

D. Select all records where HasOptedOutofEmail is FALSE