M8010-241 Online Practice Questions and Answers

What is the value proposition of the Unica Leads product offering?

A. To deliver quality leads in a timely manner.

B. Tocreate new market channels through leads generation.

C. To offer new product offerings through channel marketing.

D. To sustain existing channels through demand generation.

What is one of the EMM offerings called that allows the customer to understand and prospect behavior across all online channels?

A. Transformation analytics

B. Open media performance

C. Channel performance

D. Web and digital analytics

How does Coremetrics interact with other products?

A. Coremetrics does not interact with other products.

B. Coremetrics uses IBM middleware SaaS products to interact with other products.

C. Coremetrics is a software service and can be called by other products.

D. Coremetrics supports communication with other products using a shared data source.

What is one of the business problems that the Unica Campaign EMM solution product addresses?

A. Displaying to the user all the connections in their enterprise systems.

B. Determining thetotal ROI and investment required for a campaign.

C. Determining, in real time, the right message to present in inbound marketing channels.

D. Displaying the total cost of ownership of a marketing campaign.

What fundamental change is marketing going through with respect to an EMM product solution?

A. Shared media convergence influences old distribution channels.

B. Internet no longer applies to how consumersbuy.

C. Old distribution channels challenges are re-appearing.

D. Internet continues to transform how consumers buy.

How is the IBM product ILOG used in the EMM solution?

A. It can be used as part of the selling phase of the EMM solution.

B. It can be used as part of the marketing phase of the EMM solution.

C. It can be used as part of the initial phase of the EMM solution.

D. It can be used as part of the fulfillment phase of the EMM solution.

What types of customers are using IBM Unica EMM products?

A. Automotive customers.

B. Online and bricks-and-mortar retail industry customers.

C. Oil and gas industry customers.

D. Heavy industrial customers.

Which IBM product bridges marketing and sellingfor the Coremetrics EMM product?

A. Sterling Commerce

B. WebSphere Commerce

C. Unica

D. ILOG

What can an IBM customer do with the Unica EMM solution?

A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highlypersonalized marketing campaigns.

B. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

C. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

D. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.

What isone tool that allows the IBM partner to progress customer deals?

A. Advance customers by one-on-one meetings.

B. Advance customers by instituting phased sales initiatives.

C. Advance customers by initiating sales marketing initiatives.

D. Advancecustomers by investing in marketing, content, and products.

What is one of the typical groups of people that IBM markets to?

A. Server administrators

B. Marketing and IT leaders

C. Programmers

D. IT installers

Which of these business problems is one that an IBM EMM product solves?

A. Database through-put

B. Staffing requirements

C. Event detection

D. Sales forecasting

Who are the influencers for using the Coremetrics EMM product?

A. Practitioners

B. Managers

C. Executives

D. Board of Directors

Who are the decision makers for using the CoremetricsEMM product?

A. Practitioners

B. Board of Directors

C. Executives

D. Users

What is the main objective of the EMM solution for IBM customers?

A. Power the success of every marketing organization with innovative technology solutions.

B. Entertain new business prospects by adapting legacy systems.

C. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

D. Decentralization of content in the marketplace.