GOOGLE-ANALYTICS Online Practice Questions and Answers

Once you have deleted a view, you have a limited number of days to restore that view.

A. False

B. False

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

A. Active Users report

B. Users Flow report

C. User Explorer report

D. Cohort Analysis report

Filters let you include, exclude, or modify the data you collect in a view.

A. False

B. True

Which user characteristic may NOT be used to change keyword bids in AdWords?

A. ad preference

B. location

C. device

D. time of day

Which reports show websites that send traffic to your pages?

A. Demographics

B. All Traffic

C. Behavior

D. Geo

What is a “dimension” in Google Analytics?

A. The total amount of revenue a business has made in a given date range.

B. An attribute of a data set that can be organized for better analysis.

C. A report that offers information about your audience.

D. A comparison of data between two date ranges.

By default, which of these is NOT considered a “medium” in Google Analytics?

A. organic

B. cpc

C. referral

D. google

Which of these channels is NOT included in the default Channels report?

A. Organic Search

B. Display

C. Device

D. Direct

Metrics cannot be paired with dimensions of the same scope.

A. True

B. False

To recognize users across different devices, what feature must you enable?

A. Audience Definitions

B. Attribution Models

C. User ID

D. AdWords Linking

What would you set up to collect how many comments users posted to a webpage on your site?

A. Custom Channel Groupings

B. Custom Metric

C. Calculated Metric

D. Custom Dimension

Which reports require you to activate Advertising Features?

A. Demographics and Interests reports

B. Cohort Analysis reports

C. Geo reports

D. Real-time reports

Which report helps identify which browsers may have had problems with your website?

A. The Active Users report

B. The New vs Returning report

C. The Source/Medium report

D. The Browser and OS report

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

A. 2

B. 0

C. 1

D. 3

If you want to track users and sessions across multiple domains, what must you set up?

A. Cross-domain tracking

B. AdWords Linking

C. Ad Exchange Linking

D. Data Import