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Correct Answer: C

Explanation: This is because exploratory data analysis is a type of process that performs initial investigations on data to spot outliers, discover patterns, and test assumptions with statistical insight and graphical visualization, such as box plots, histograms, scatter plots, etc. Exploratory data analysis can be used to understand and summarize the data, as well as to generate hypotheses or questions for further analysis or research. For example, exploratory data analysis can be used to identify and visualize the characteristics, features, or behaviors of the data, as well as to measure their distribution, frequency, or correlation. The other options are not types of processes that perform initial investigations on data to spot outliers, discover patterns, and test assumptions with statistical insight and graphical visualization. Here is what they mean:

A t-test is a type of statistical method that tests whether there is a significant difference between the means of two groups or samples, such as whether there is a difference between the average exam scores of two classes in this case. A t-test can be used to test or verify a claim or an assumption about the data, as well as to measure the confidence or the error of the estimation. A performance analysis is a type of process that measures whether the data meets certain goals or objectives, such as targets, benchmarks, or standards. A performance analysis can be used to identify and visualize the gaps, deviations, or variations in the data, as well as to measure the efficiency, effectiveness, or quality of the outcomes. For example, a performance analysis can be used to determine if there is a gap between a student's test score and their expected score based on their previous performance. A link analysis is a type of process that determines whether the data is connected to other datapoints, such as entities, events, or relationships. A link analysis can be used to identify and visualize the patterns, networks, or associations among the datapoints, as well as to measure the strength, direction, or frequency of the connections. For example, a link analysis can be used to determine if there is a connection between a customer's purchase history and their loyalty program status.

Correct Answer: D

Correcting the dates so they have the same format is the most important thing for an analyst to do when transforming the table for a trend analysis. Trend analysis is a method of analyzing data over time to identify patterns, changes, or

relationships. To perform a trend analysis, the data needs to have a consistent and comparable format, especially for the date or time variables.

In the example, the date purchased column has two different formats: YYYY-MM-DD and MM/DD/YYYY. This could cause errors or confusion when sorting, filtering, or plotting the data over time. Therefore, the analyst should correct the

dates so they have the same format, such as YYYY-MM-DD, which is a standard and unambiguous format.

Correct Answer: D

Customer segmentation is a type of cluster analysis, which is a method of grouping data points based on their similarities or differences. Cluster analysis can help identify patterns and trends in the data, as well as target specific groups of customers for marketing purposes. One common technique for customer segmentation is RFM analysis, which stands for recency, frequency, and monetary value. This technique assigns a score to each customer based on how recently they bought the product, how often they buy the product, and how much they spend on the product. These scores can then be used to create clusters of customers with different characteristics and preferences. Therefore, the correct answer is D. References: Cluster Analysis - Statistics Solutions, RFM Analysis: The Ultimate Guide for Customer Segmentation

Correct Answer: D

Correct Answer: D

Explanation: This is because redundant data is a type of data that is unnecessary or irrelevant for the analysis or purpose, which can affect the efficiency and performance of the analysis or process. Redundant data can be caused by having multiple data fields that store the same or similar information, such as patient height in inches and patient height in centimeters in this case. Redundant data can be eliminated or reduced by using data cleansing techniques, such as removing or merging the redundant data fields. The other types of data are not examples of data that is unnecessary or irrelevant for the analysis or purpose. Here is what they mean in terms of data quality:

Dependent data is a type of data that relies on or is influenced by another data field or value, such as a formula or a calculation that uses other data fields or values as inputs or outputs. Dependent data can be useful or important for the analysis or purpose, as it can provide additional information or insights based on the existing data. Duplicate data is a type of data that is repeated or copied in a data set, which can affect the quality and validity of the analysis or process. Duplicate data can be caused by having multiple records or rows that have the same or similar values for one or more data fields or columns, such as customer ID or order ID. Duplicate data can be eliminated or reduced by using data cleansing techniques, such as removing or filtering out the duplicate records or rows. Invalid data is a type of data that is incorrect or inaccurate in a data set, which can affect the validity and reliability of the analysis or process. Invalid data can be caused by having values that do not match the expected format, type, range, or rule for a data field or column, such as an email address that does not have an @ symbol or a date that does not follow the YYYY-MM-DD format. Invalid data can be eliminated or reduced by using data cleansing techniques, such as validating or correcting the invalid values.