ADWORDS-SEARCH Online Practice Questions and Answers

Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A. Alice should use the Change History Tool.

B. Alice should use the AdWords API.

C. Alice should use the My Client Center.

D. Alice should use the AdWords Editor.

You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A. Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

B. Yes, if you use a My Client Center account, you may have multiple accounts.

C. No. All Google AdWords participants can have just one Google AdWords account.

D. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.

C. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.

D. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.

You are a Google AdWords consultant for your company and you'd like to do conversion tracking.

How do you participate in the Google AdWords conversion tracking?

A. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.

B. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.

C. You must add the Google AdWords conversion tracking code to your website's HTML code.

D. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.

Which of the following statements is true about CPM ads in the Google Content Network?

A. CPM ads always occupy the entire ad space on a web page in the Google Content Network.

B. CPM ads require text only in the Google Content Network.

C. CPM ads are not allowed in the Google Content Network.

D. CPM ads require prepayment to participate in the Google Content Network.

Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A. The company will pay for each click to watch the video, as long as the person watches the video in its entirety.

B. The company will pay for each click on the video that leads a user to the destination websit e.

C. The company will pay for each click to watch the video.

D. The company will pay for each click on the video's stop button, as video ads are being playing automatically.

You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?

A. Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.

B. Create a report through Google AdWords' Notification Center, download the report, and then email it to John.

C. Create a report through Google AdWords' Report Center, download the report, and then email it to John.

D. Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.

There are three components of Quality score. Which of the following is NOT a component of Quality score?

A. Relevancy

B. Inbound links

C. Clickthrough rate

D. The Landing page

You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A. Reach and Frequency Report

B. Placement Performance Report

C. URL Performance Report

D. Geographic Performance Report

Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be disapproved for several different reasons such as mis-spellings, content, and ads which are misleading or confusing. Ryan creates an advertisement for his micro-brewery beer. What will Google do with this advertisement?

A. If the ad is approved, it will be given a Non-Family status.

B. It will not be approved; Google doesn't accept ads for beer.

C. The ad will be approved as Google does accept ads for beer, but not hard alcohol and lique ur.

D. It will not be approved until Ryan digitally signs proof of his age to advertise beer on Googl e.

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A. The ads are shown in rotation.

B. The ads are shown in the order in which they were created.

C. The ads are shown based on performance.

D. The ads are shown in alphabetical order.

The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group.

Where should the Keyword tool be accessed from?

A. The Keywords tab after clicking on the Add Keywords button

B. The Settings tab after clicking on the Add Keywords button

C. The Advanced tab

D. The Keywords tab

Which of the following formulas is used to calculate Actual CPC?

A. Actual CPC = (Ad Rank to beat + Quality Score) - $0.01

B. Actual CPC = (Ad Rank to beat Quality Score) + $0.01

C. Actual CPC = (Ad Rank to beat Quality Score) - $0.01

D. Actual CPC = (Ad Rank to beat x Quality Score) + $0.01

Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?

A. Keyword Tool

B. Traffic Estimator

C. Placement Tool

D. AdWords Editor

Which of the following tools is used to manage multiple Google AdWords accounts?

A. My Client Center

B. Picasa

C. Keyword Tool

D. Campaign Manager