ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

A benefit of Google AdWords image ads is that they:

A. Allow advertisers to set budgets for each ad variation within an ad group.

B. Can appear next to related content on a website.

C. Can be targeted to both the Google Display Network and Search Network.

D. Are viewable on all mobile devices, regardless of country or carrier.

Quality Score on Google search is evaluated every:

A. Time a keyword receives a click.

B. Time an ad enters an auction.

C. 24 hours.

D. 48 hours.

How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?

A. The ads will be placed on more relevant sites.

B. The ads will reach users in different parts of the buying cycle.

C. It will be easier to determine how users found the website.

D. The ads will be more likely to appear on manually-selected placemen.

In order to see where their ads have shown on the Google Display Network, advertisers should:

A. Run a Google Display Network report under the Reporting tab.

B. Review the network statistics under the Opportunities tab.

C. Visit websites that have the same theme as the ad group to verify where the ads show.

D. Automatic placements" on the Networks tab.

The Google AdWords system rewards good Quality Score by

A. Adding a free badge that identifies ads with high Quality Score as "top ads".

B. Guaranteeing the associated ad to show on all relevant queries.

C. Placing the associated ad in a higher position.

D. Placing the most relevant ad into the natural search results.

Why is it important to Google that AdWords ads be relevant to a user's search query?

A. Google users are more likely to find what they're looking for.

B. The AdWords ads will appear with every relevant search query.

C. The advertiser's website position in the natural search results will improve.

D. AdWords advertisers are more likely to show their ads on search partner site.

Advertisers should use Google Website Optimizer when:

A. Their landing pages generate error messages.

B. Their web pages are not generating the desired conversion results.

C. The number of impressions for their website has decreased.

D. The number of clicks to their websites has decreased.

What best describes Enhanced Cost-Per-Click (ECPC)?

A. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.

B. ECPC is a Quality Score boost for advertisers using ad extensions.

C. ECPC is the discount applied to your Max CPC to determine actual CPC.

D. ECPC is a separate bid set for ad groups using the Conversion Optimizer.

If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:

A. Automatically increase your quality score based on the average CTR of the ad group.

B. Automatically try to show the best performing ad more often.

C. Automatically lower your bids according to your CPA goal.

D. Automatically serve the ad with the highest maximum CPC the most often.

Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?

A. Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.

B. Managed placements would be used to target specific sites you had selected as being important to your client.

C. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

D. Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

A. Delete the account.

B. Change the access levels of other users.

C. See average cost-per-click (CPC) costs.

D. Invite others to access the account.

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

A. Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices.

B. Use target search page location to help get your client's ads to the top of mobile search page results.

C. Set a mobile bid adjustment to increase bids for searches on mobile devices.

D. Set a mobile bid adjustment to decrease bids for searches on computers and tablets.

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

A. Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

B. Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

C. Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

D. Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

A. Shopping Ads can only appear on retail websites

B. Shopping Ads can only appear on Google.com

C. Shopping ads can only show on pre-roll video ads on YouTube

D. Shopping ads can appear on Google Search partner websites like YouTube

Tom wants to promote his windshield repair company's emergency service by reaching people when they're searching for help. Which campaign type is a good fit?

A. "Display Network"

B. "Search Network"

C. "Search Network with Display Opt-in"

D. "Shopping"