AD0-E452 Online Practice Questions and Answers

An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly.

What should the architect look for in the response to the Adobe Analytics call?

A. 2 ?2 image/gif

B. asynchronous iframe

C. "stuff"

D. "SUCCESS"

A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.

Which identifier should an architect use to meet these requirements?

A. Declared ID

B. Experience Cloud ID

C. Profile ID

D. AAM UUID

A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

Which action should the architect recommend to meet the requirements?

A. Create a data source in AAM for Adobe Analytics

B. Disable the outbound Analytics Destination in AAM

C. Enable Adobe Analytics server-side forwarding

D. Implement the latest version of the AAM Data Integration Library (DIL)

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

A. Set up Cookie-type destination to track a website visitor's past activities.

B. Set up URL type destination because it is quick and does not require enabling Marketplace.

C. Set up Declared IDs export feed in AAM to share with the media partner.

D. Set up Server-to-Server destination with the media partner's Audience Manager account.

An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.

Which AAM capability should be recommended to help expand the customer base for this new product?

A. Look-alike modeling

B. Audience Lab

C. CRM Data Onboarding

D. Media suppression

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.

Client tracks the following media data points IDs in the Audience Manager:

Campaign Creative Placement Site

The client needs to be able to validate that: The Trait Name represents the correct data point The Trait Expression represents the correct data point

Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

A. Include Segment ID, Destination ID in the Trait Name

B. Include media data point ID in the Trait Name, Trait Expression

C. Include Segment ID in the Trait Name, Trait Expression

D. Include Data Source ID in the Trait Name, Trait Expression

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.

The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years: Adobe Audience Manager In-house developed Content Management System (CMS) In-house developed Site Personalization platform that supports API-based integration Adobe Campaign Adobe Advertising Cloud Adobe Analytics

What should a solution architect recommend to this client for experience personalization on the website?

A. Integrate Advertising Cloud with Audience Manager using out-of-the-box integration

B. Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform

C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs

D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

A. Personal Electronics – Tablets – Cross-Sell Prospects

B. All Electronics – Membership Level – Platinum

C. Advertising – Ad Group 5 – Banner Ad Placement

D. Page Visitors – 30 Day Site Visitors – Product Pages

A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.

Which approach should an architect recommend to meet these requirements?

A. Contact Adobe consultant to transfer data

B. Extract and upload to SFTP approach

C. Server-to-Server Destination approach

D. URL Type Destination approach

A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.

Which onboarding approach should the architect recommend?

A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding

B. Onboard Google Analytics data into Adobe Audience Manager using CSV files

C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL

D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.

d_cid_ic=31a3da-87g71ma-69f0d2 d_mid= d_nsid=0 d_jsonv=1

The server-side forwarding is not ready to be enabled.

What is causing this issue?

A. Experience Cloud ID Service is not set up

B. Customer ID is not present

C. d_nsid should be 1

D. d_cid_ic is not returning a hashed value

Refer to the exhibit.

The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.

What is the cause of the bad request response?

A. The trait rule should be savings= = "yes".

B. API calls do not allow the use of _ as a character in the trait name.

C. Onboarded traits cannot be created through an API tool.

D. The trait rule should be "savings"="yes".

A customer wants to update a rule logic for a specific trait using APIs.

Which method(s) should the architect use?

A. POST /segments/validate

B. PUT /traits/{sid} POST /traits/validate

C. PUT /segments/{sid} POST /segments/validate

D. POST /traits/validate

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.

What approach should an architect take to meet the requirements?

A. Onboard the acquired magazine's CRM data via a matching partner

B. Add the media company's marketing pixel to the magazine's website

C. Onboard the media company's CRM data via a matching partner

D. Reconcile the two CRM databases offline and onboard via a matching partner

A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.

Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

A. Use Experience Cloud ID

B. Use Declared ID captured in Audience Manager

C. Use Profile ID present in Campaign

D. Use Audience Manager UUID