AD0-300 Online Practice Questions and Answers

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits.

Which email metric indicates the winning promotion theme?

A. Highest Click through rate

B. Lowest unsubsubscribe rate

C. Highest open rate

D. Lowest activity rate

Which best practice should a user take to move an improperly placed campaign into the correct program folder?

A. Rename the improper program location to the appropriate program

B. Recreate the campaign in correct program

C. Select the correct program dropdown in the campaign edit tab

D. Click and drag the campaign into the appropriate program

What three file formats are available when exporting data via a data extraction from adobe campaign? (Choose three.)

A. PDF

B. CSV

C. XLS

D. XML

E. TXT

F. DOC

How should a campaign business practitioner send a proof to a seed list?

A. Proof's are sent automatically to seed lists before a delivery is sent

B. Select the appropriate target in the send proof menu

C. A proof cannot be sent to the seed list, only the actual delivery

D. Enter a seed list address in the "To:" text box

Which is most likely situation in which a campaign business practitioner should create a new plan?

A. At the start of a seasonal campaign

B. When a new user must be added

C. At the start of a calendar year

D. When a report must be generated

What are the three reasons why a campaign manager would reference a deliver audit? (Choose three.)

A. The manager could find out if the delivery is blocked on a particular operating system

B. The manager could see if typology rules were applied

C. The manager could find out how many recipients were excluded

D. The manager could see how long the delivery is taking to process

A campaign business practitioner refers to the URLs and clicks streams report after executing the delivery. Which breakdown can the campaign business practitioner view?

A. Links that were clicked

B. Operating system

C. Clicks by day of week

D. Delivery success and failures

What are the three functions of the delivery audit in Adobe campaign? (Choose three.)

A. To show a preview of the delivery before sending

B. To show the analysis performed on a delivery prior to sending

C. To show the approvals given for delivery D. To show a breakdown of exclusions for the delivery

Workflow A runs before Workflow B. Workflow A populates a staging table that workflow B uses to load each day. Workflow B frequency fails because Workflow A is still creating the writing to the table.

What is the best way for a campaign business practitioner to solve this error?

A. Adjust the scheduled run to ensure there is no overlap

B. Combine the two workflows together

C. Use JavaScript to call a Signal in Workflows B instead of a time-based schedule

D. Remove the staging table because there is no need for temp storage

What type of workflow should be used to update the recipient schema from a weekly text file of mailing address changes?

A. A technical workflow

B. A data workflow

C. A campaign workflow

D. A targeting workflow

Workflow instructions are identical to a previous workflow except the dates. What course of action should a Campaign Business Practitioner take?

A. Use a copy of the previous workflow in a campaign and change the values

B. Create a new workflow from scratch in a new campaign

C. Run the previous workflow from the previous campaign and change the date

D. Contact the request to confirm the information is accurate.

Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting population to receive a different creative treatment in another campaign. How should the business practitioner configure the workflow?

A. Use the workflow properties to configure the random sample and it will be posted to the folder

B. Use a query activity to select the random selection and a list update activity to house the sample

C. Use a split activity to select the random sample and a list update activity to house the sample

D. Use a delivery activity to select the random sample and it will be posted the delivery logs

How is recurring delivery similar to a continuous delivery?

A. Both deliveries append record to the delivery log

B. Both deliveries can be sent multiple times

C. Both deliveries can be modified in the delivery step

D. Both deliveries create new delivery logs

How would you send a proof to the "Holiday Marketing Team" list for approvals?

A. Select the email addressed from the recipient table

B. You can not send the proof to the lists

C. Select the list from the send a Proof menu

D. Enter the email addressed into the "To:" line

During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business Practitioner is NOT in the recipient table.

How should the Campaign Business Practitioner - Perform this task?

A. Pick any email address and use the preview to see what it looks like

B. Go through the standard process for adding recipients

C. Type the address into the "To:" section

D. Add the email to a seed list