410-101 Online Practice Questions and Answers

You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend? Choose only ONE best answer.

A. $12,500

B. $10,000

C. $11,500

Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.

Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.

Your client calls you complaining, and you immediately tell your community manager to fix the post and reactive the campaign.

What options does the community manager have in fixing this mistake?

Choose only ONE best answer.

A. The community manager should select the boosted post, change the image and re-launch the campaign.

B. The community manager needs to post a new image and create a new campaign with a $20 budget.

C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.

D. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.

Which are the two bidding options that will allow your customer to predict results of their campaigns?

Select two that apply.

A. Reach and frequency

B. Auction optimized for video views

C. Auction optimized for brand awareness

D. TRP buying

E. Auction optimized for reach

You are running conversion ads to an inexpensive $0.99 mobile phone app.

You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.

You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.

What recommendations do you give your team?

Choose ALL answers that apply.

A. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

B. You should set up a 1 day after view and 7 days after a click attribution window.

C. You should set up a 1 day after a click attribution window.

D. You should set up a 1 day after a view and 1 day after a click attribution window.

What will determine the results of your campaigns on the Facebook platform?

Choose ALL answers that apply.

A. Whether you use Facebook Manager or the Fan Page to run ads.

B. Facebook Auction.

C. Advertiser changes in audience, budget, placement, schedule, and optimization goals.

D. Pacing system you set up.

Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.

What manual placement should you select for the campaign?

Select two of the following options.

A. Facebook

B. Audience Network

C. Instagram

D. WhatsApp

E. Facebook and Audience Network

What are all the different campaign objectives that you can use a target bid for?

Choose ALL answers that apply.

A. Traffic

B. Lead Generation

C. Messages

D. Store Visits

E. App Installs

F. Page Likes

Your client has multiple locations for his/her business in 5 countries.

They want to have localized content for each country, as all 5 countries speak different languages.

What solution do you give to your client?

Choose only ONE best answer.

A. You set up multiple Fan Pages for each country.

B. You set up a Global Page for international presence and then create a location for each country.

C. You can't set up multiple Fan Pages into one account on Facebook currently.

D. You build one Fan Page and then go to Facebook and create multiple locations.

You've been working on a reach and frequency campaign for your client.

You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.

How can you fix this?

Choose only ONE best answer.

A. You can go into the ad-set and just change the audience.

B. You need to build a new ad-set with the different audience.

C. You need to cancel current ad set and launch a new ad set with the fix.

You are launching mobile reactivation campaign to re-market users who have installed the app before.

Below is the information for the campaign your social media manager just launched:

Targeting: Core Audiences

Ad Units: Link ads in News Feeds

Bid Types: CPM

Measurement: Conversion pixel

How do you fix the campaign?

Choose ALL answers that apply.

A. Change audiences to custom audiences.

B. Change the bidding type to CPA instead of CPM.

C. Use Facebook SDK to measure conversions.

D. Add conversion lift tests to measure campaign results.

E. Use more core audiences to increase results.

What reporting tools can you use to customize your reporting data within Facebook Ads Manager? Select three that apply.

A. Search

B. Placement

C. Date Range

D. Breakdown

E. Reports

F. Ad Sets

You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.

Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.

After a week of running the campaign you see the following results: You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?

Choose ALL answers that apply.

A. You turn off Ad #1

B. You should delete all ad sets and have leave just one.

C. You should use budget optimization for your campaign.

D. You should decrease your budget to $3,000

E. You should switch your campaign objective from post interaction to brand awareness.

F. You should switch the budget from ad #4 to ad #2.

G. You should increase the budget from ad #5

Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.

Choose ALL answers that apply.

A. People within the control group that will view your ads become part of the exposed group.

B. People within the test group that will view your ads become part of the exposed group.

C. The difference between the test group and the control group are analyzed to see the results of a brand lift study.

D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.

E. You can set up a brand lift study through your Business Manager.

What are three metrics that video can have a huge impact on brands?

Choose ALL answers that apply.

A. Ad Recall

B. Brand Awareness

C. Cost Per Click

D. Purchase Consideration

Select all marketing strategies that you would suggest for the smartwatch launch.

Choose ALL answers that apply.

A. Use conversion ads to the checkout page for new audiences.

B. Use attention-grabbing video ads on Instagram to new audiences.

C. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

D. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

E. Create app install campaigns for people who have visited the website.

F. Create app install campaigns for people who have finalized a purchase for the following 15 days.