1D0-623 Online Practice Questions and Answers

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A. Define strategies, implement; monitor and adjust; listen and analyze

B. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C. Implement, monitor and adjust, listen and analyze.

D. Implement, monitor and adjust.

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

A. Social analysis

B. Performance management

C. Decision science

D. Data exploration

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

A. Impression.

B. Reach

C. Exposure

D. Engagement

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.

C. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

D. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

A. Ignore the other sites because his primary audience does not participate on them.

B. Hire someone to create and maintain his online presence on other social media sites.

C. Create placeholder pages that redirect visitors to his Web site or other social media sites.

D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail

advertising, etc)

Which of the following is a social media optimization technique that can aid in search engine optimization?

A. Creating as many posts as possible, regardless of user engagement.

B. Make sure all social media posts link back to your company's Web site.

C. Share content from third parties that will engage users.

D. Filling out all social media profiles completely.

A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

A. executive buy-in.

B. market repositioning

C. return on engagement (ROE)

D. corporate reorganization

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

A. Cost per click

B. Conversion attribution

C. Total revenue earned

D. Click-through rates

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

A. Offer free yarn skeins to first time posters.

B. Encourage the frequent posters to contribute more.

C. Cross post new projects from a quiters group.

D. Create instructional videos of previously posted projects.

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

A. A large financial services company providing payroll processing

B. A car manufacturer that makes trucks, sedans and hybrids

C. A political campaign for mayor of a large city

D. A circus performance troupe that travels the country

Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?

A. Require users to accept a terms-of-use license and privacy policy before they can post any content

B. mail the users and request they show permission they are allowed to use the materials.

C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.

D. File a lawsuit against the users for posting copyrighted materials on his site.

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

A. Transivity

B. Structural equivalence

C. Reciprocity

D. Centrality

Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

A. Marital status, customer income and brand loyalty

B. Age of their customers, customer income and gender

C. Geography, favorite activities and customer income

D. Gender, personality and geographic segment

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

A. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

B. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls

C. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

A. Return on engagement

B. Follower sentiment

C. Customer loyalty

D. Return on investment