HOTSPOT
Click in the Facebook screen shown below in order to access the privacy settings for your account:
Hot Area:
HOTSPOT
Click in the screen below to begin adding a social plug-in for your website that will display profile pictures of those who have liked your page:
Hot Area:
HOTSPOT
Click in the Facebook screen shown to begin adding a cover photo that will capture and communicate what your page is all about:
Hot Area:
HOTSPOT
You have just set up a new Twitter account. Where would you click next in the screen shown to add your profile photo?
Hot Area:
HOTSPOT
You want to adjust the admin roles for the Digital Marketing Institute Facebook page. Click in the screen shown to begin doing this:
Hot Area:
HOTSPOT
Click in the screen shown to begin creating a group within LinkedIn:
Hot Area:
HOTSPOT
You are preparing your new Facebook ad. Click in the screen below to target those who are not already connected to the Digital Marketing Institute:
Hot Area:
Payingforadvertisingonlyaftertheuserclicksontheadisknownas --.Choose one of the following to complete the sentence:
A. Pay-Per-Click
B. Pay-Per-Acquisition
C. Pay-Per-Lead
D. Pay-Per-View
What is the practice of setting your ad copy to change based on the search phrase used known as? Choose one of the following:
A. Dynamic Keyword Insertion
B. Dynamic Ad Word insertion
C. Dynamic Copy Insertion
D. Dynamic Insertion
What is the term given to an instance of a page being loaded by a web browser? Choose one of the following: Exhibit:
A. Page View
B. Page Request
C. Page Index
D. Page Script
Which of the following is a popular third party storefront app for Facebook?
A. ShopTab
B. New Store
C. PayWay
D. Store Manager
Abbreviated mobile phone numbers are used to receive texts in mobile marketing. What are these called? Choose one of the following:
A. Short code
B. Mobile code
C. Access code
D. SMS code
Which one of the following is the name for a website that can distinguish between the kinds of devices being used to access it?
A. Mobile optimized website
B. Mobile website
C. Virtual optimized website
D. Mobile compatible website
You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit:
A. It allows you to personalize your message based on specific target audience characteristics.
B. It allows you to communicate directly with only those subscribers you are interested in.
C. It allows you to cross-sell to a range of different target groups.
D. It allows you to integrate your online marketing campaign with your email marketing campaign.
As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages?
A. From field
B. Subject line field
C. To field
D. Attachments